Posts by Radiant Brands
Radiant Insights: Nudging, Brand Trust and Netflix
Nudge, How Subtle Influences Can Shift Motivations and Change Behavior. When it comes to marketing or forming strategies in economics that shift how people do things we usually see the goal of direct incentives—rules or penalties that are supposed to get folks to do the right thing, make the right choices. In the New York…
Read MoreRadiant Insights July
Big Data May Be Great, but Interviews Give You Hidden Insights. Easily accessible analytics for digital campaigns, website traffic, and ad responses give many marketers the false impression that they know who their customers are and what they want. Well, these kinds of results do show trends and provide much-needed insights into what’s working but…
Read MoreRadiant: Now a behavioral marketing agency with a digital platform for today’s world, and here’s why
Offering only partial marketing services for clients, whether it’s research, strategy or creative has never seemed enough for us. We’ve now built an agency with a broad range of services and experts unified around relevance and connection to our clients and their offerings. Our digital platform gives us a way of measuring and understanding what…
Read MoreThe Toilet Paper Conundrum
Buying behavior is based on some of the most basic emotional drivers: survival and status. What people believe they need is more important than any information that may inform them otherwise. How we act is essentially an emotionally-based experience that drives us and we then translate our choices into logical and rational reasoning that we have carefully figured out after the fact.
Read MoreTelling Visionary Stories, 2019 Visionary Awards Videos
For RadiantBrands it’s all about the stories brands can tell through a unique design, marketing strategy or video, stories that people remember and connect with. This year we had the opportunity to shoot four videos for the 2019 Berkeley Visionary Awards held at Freight and Salvage Theatre in downtown Berkeley…
Read MoreBrand Naming for Startups… not exactly what you think
Working with startups is fascinating, and whether it’s a tech company or a craft brewer, the issues are the same. The names they develop often are sometimes random, connected to personal interests…
Read MoreThe Science of Social Intelligence. For Brands It’s About How We Connect.
Connecting with consumers in this overwhelming world of online advertising and social media is very challenging. Brands today are often considered invasive even though they’re precisely targeting a customer with the right product or positioning…
Read MoreRadiant Shoots Video of Global Conference in Edinburgh Scotland
Steven Donaldson, with a RadiantBrands video team, produced and directed a comprehensive video shoot of a three-day global economics conference in Edinburgh, Scotland…
Read MoreBusiness Strategy or Brand Strategy?
[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|true|false”][et_pb_row admin_label=”row” custom_padding=”0|0px|27px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The Power of Aligning Your Business Strategy and Your Brand. In developing business strategies executives often focus on key metrics related to growth, personnel, and finances. Obviously, these are critical to a company’s survival in today’s complex business environment.…
Read MoreEat a Bar, Drink a Beer and Go Climb A Rock
[et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|26.3125px|0px|false|false”][et_pb_row custom_padding=”0|0px|13.1562px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″] Three companies who have souls and sales. How innovative, mission driven-brands can collaborate on consumer values. ClifBar, Sierra Nevada Brewing Company, and REI have something in common– their values and their customers. What’s this mean though? Having a product with a significant market share…
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