Place Branding
A Coveted 1000-year-old Viking Brand and Yes, Cheap Knock-Offs
It’s roughly 1,000 years ago in Northern Europe, perhaps Finland or Norway. You are a seasoned Viking warrior and you’ve just acquired a unique and coveted sword you take into battle for the first time – a sword that you know will give you a clear margin of success…
Read MoreRetail’s Not Dead Yet. The New World of Experience Retail.
Like all changes in economic behavior shifts in technology empowering access to global markets have changed the retail world we’ve known. its a dramatic period of redefinition, new competition, evolution, and extinction. But actual shopping is not going away it’s just changing…
Read MoreThe Science of Social Intelligence. For Brands It’s About How We Connect.
Connecting with consumers in this overwhelming world of online advertising and social media is very challenging. Brands today are often considered invasive even though they’re precisely targeting a customer with the right product or positioning…
Read MoreFlying Dogs and Electric Cars – How brand value is shaped by our emotional connections
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|27px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Baily loves great dog treats Although we believe we make good choices based on rational thinking, most everything we react to is based on emotional perceptions. These emotions are more powerful than we think. They shape what brands…
Read More11 Rules for Shaking up the World – a Guide for Startups, Non-Profits & Business Revolutionaries
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”30.4531px|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|15.2188px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Having a really great idea is not enough to build a company. During my work in advising startups on marketing and brand strategy, I’ve observed some basic issues almost every startup faces. Here’s my take on…
Read MoreSqueezing the Melons and Weighing Your Dog
There’s one thing that online shopping cannot do – provide a tangible, real connection in a store environment. Whole Foods builds engagement the moment you enter the store.
Read MoreRadiantBrands Steven Donaldson moderates Oakland Real Estate Event
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″] On March 13 BISNOW hosted an event at the Scottish Rite Center in Oakland on the Evolution of Downtown Oakland. The event attracted over 250 attendees, most of which were developers and real estate professionals. RadiantBrands, Steven Donaldson, had the opportunity to moderate a panel on…
Read MoreWhat has meaning in a place name? Everything– When it’s your country.
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”28px|0px|54px|0px|false|false”][et_pb_row custom_padding=”0|0px|27px|0px|false|false” admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Recently, a little known event occurred in Southern Europe. The government of Macedonia voted to officially change the country’s name to North Macedonia. Why does this matter? Because it’s all about place and perceptions. The Importance of a…
Read MoreAmazon 4-Star Store: Can You Have a Customer-Rated Brand Experience?
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”1px|0px|54px|0px|false|false”][et_pb_row custom_padding=”26px|0px|6px|0px|false|false” _builder_version=”3.17.2″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″] I visited this small store on Fourth Street in Berkeley. It immediately struck me it doesn’t really provide much of a selection. But it’s not really about the depth of selection; it’s about value validated by consumers like you. The Real Feature is…
Read More2019 Branding And Marketing Trends – Being Relevant, Connected, And Authentic
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″] For the most part the world we exist in has more and more devices, more content, and more stuff being thrown at us every day. As consumers, we have a constant flow of input whether from our pesky mobile phones or from…
Read More