Real Estate
Time to Pivot: Five things to do to Reinvent Your Brand Strategy
First, remember, who you are is not the same. The key is understanding that the rules that governed what you did and how you did it for your business or non-profit have all changed. The radical shift in the world caused by literally turning off almost all business transactions and activities that drive consumer behavior…
Read MoreIn a Global Crisis It’s Time to Redefine Your Brand Marketing
This classic phrase from the Wizard of Oz movie in the 1930’s lets us know we’ve now stepped outside of what was normal and entered a realm that is unfamiliar, strange or even threatening. This does not mean all is lost…
Read MoreThe Spectra – A Colorful Update of a 100 Year Old Building on Telegraph
RadiantBrands had the opportunity to work with a client in the middle of a massive renovation of older student apartment block only a short distance from the UC Berkeley Campus. They wanted a name and look that reflected the refresh of the building…
Read MoreMarketing is for Humans: In 2020 this is what matters.
It’s 2020 and time to really look at how we use marketing and branding to connect. Not just with products and cool tech solutions but communicating and connecting with individuals, not just as customers but as people – the ones who are supposed to buy our brands and care about the company that makes them…
Read MoreTelling Visionary Stories, 2019 Visionary Awards Videos
For RadiantBrands it’s all about the stories brands can tell through a unique design, marketing strategy or video, stories that people remember and connect with. This year we had the opportunity to shoot four videos for the 2019 Berkeley Visionary Awards held at Freight and Salvage Theatre in downtown Berkeley…
Read MoreHangouts, Eats, Experiences– what shapes a great place-brand?
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”4px|0px|28.3281px|0px|false|false”][et_pb_row custom_padding=”0|0px|14.1562px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The Unique Mix of Temescal Alley. What draws you somewhere? What makes that place special? What suddenly turns an ordinary location into a hot, buzzing focus of activity? Creating a brand for downtown, a neighborhood shopping area or…
Read MoreRadiantBrands Steven Donaldson moderates Oakland Real Estate Event
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″] On March 13 BISNOW hosted an event at the Scottish Rite Center in Oakland on the Evolution of Downtown Oakland. The event attracted over 250 attendees, most of which were developers and real estate professionals. RadiantBrands, Steven Donaldson, had the opportunity to moderate a panel on…
Read More