Retail
Apple brand up, Microsoft down – What recession?
Apple defied the predictions of the analysts and the recession with increased sales and overall increase in revenue and profit for the first quarter of 2009. In the same period Microsoft had its first ever drop in sales
Read MoreTropicana’s big mistake. Where’s the orange and the straw?
Tropicana got lost in the world of generics. It was just another white container with a picture of orange juice pouring. Consumers were saying where’s the orange with the straw?
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