Web/Tech
How to Fail at CRE Networking
Explore essential strategies for success in Commercial Real Estate (CRE) networking. This guide offers tips on connecting with the right people, using CRM tools, and building lasting relationships. It’s all about preparation, engagement, and follow-up. Your networking success in CRE is in your hands.
Read MoreDesign Thinking. Shaping Strategies with People in Mind.
It’s an interactive process that allows you to engage with your audience and not repeat the same patterns of thinking and design approaches but to create something new, innovative, and connecting.
Read MoreMarketing Trends in 2023 – Writing with AI, Digital Personalization and Virtual Experience
How do you gain visibility with your brand and marketing in 2023? The world has changed so much for both businesses and consumers how you reach people and keep their attention has dramatically evolved. Technology is now driving many shifts in personalization, augmented reality, and AI to develop highly relevant and targeted content and experiences.
Read MoreReally Understanding the Audience is the Key to Brand Marketing.
How do you know your brand positioning connects with people? Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. It also dictates your marketing strategy. It provides a clear purpose for why you are engaging…
Read MorePowerful Digital Marketing Trends Driving Consumer Behavior in 2022
With the massive growth in digital media over the last few years consumers have evolved in how and where they get their media. The pandemic may have accelerated this “experience” shift but it’s essential marketers understand this and are nimble and flexible in how they approach reaching consumers.
Read MoreTalking to People
Why Human-Centered Marketing and Branding Connects.There’s a new way to view marketing and branding. It’s not just about products and cool tech solutions but communicating and connecting with individuals…
Read MoreDon’t Monkey Around with Brand Perceptions
Walmart Pulls Coconut Milk Amid Monkey Labor Allegations. Chained monkeys were trained to quickly climb palms and pick the coconuts for Thai coconut milk brands. Although they were rewarded with food for their labor, animal rights organizations got involved and have been calling this “monkey slave labor”. In 2019, PETA investigators in Asia surfaced several…
Read MoreOne Brand, One Experience
The 7 essentials of shaping a brand across all the customer touchpoints. How do you shape a campaign and really focus on the right audience for your brand? In developing a brand strategy and building this into real things that customers and partners see, it’s essential to unify what your brand says and looks likes,…
Read MoreMcDonald’s Wants to Know You, The importance of Customer Engagement, and Netflix Falls Off a Cliff
Fries, a Shake, and a Big Mac. You may think when you order at a McDonald’s they know all about you. Not really, but boy, do they care. With the challenges of the pandemic, supply chain shortages and price increases, keeping customers engaged and coming back became a challenge. Many retailers, and now McDonald’s, have…
Read MoreDisruption – Knowledge, Flexibility, and Revolutionaries
The Unexpected Challenge. The ability to shift, change and adapt is an essential part of what organizations need to do to survive and manage change in today’s world. Understanding this must be part of marketing and business operations. If your customers are not paying attention or they’ve totally changed, you need to know this. Disruption…
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