At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Amazon Go, a Store with No Checkout and No Customer Engagement
Amazon launched an amazing idea: a retail convenience store with no checkout. No cashier takes your money; you ...
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Why the Shake Shack brand isn’t Shaking it
HELLO Shake Shack was a really cool place. A few years ago I went to one in New York with my ...
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Peddlers at the door – why I hate repeat Internet ads
Time for a rant. Why does it seem like everyone's following me? Because Internet ads are following me. Is ...
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Owning the outdoors – How REI’s brand was redefined by closing on Black Friday
LOOK AT HOW REI REDEFINED THE MEANING OF OUTDOORS REI's decision to close on Black Friday this year ...
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Vegan Nuggets: Consumers Like Things Their Way
| brand differentiation, Branding, consumer, food brands, Retail
The world of the customization is moving quickly. It used to be easy enough to satisfy a consumer ...
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Ask a 10-year-old what your brand is about
I was driving my 10 year old son to school one day when he piped up and said that MacDonalds ...
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Customers’ values: the new branding tool
When you go to a Whole Foods Market, the shopping conversation – the brand story – is largely about values. When ...
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Redefining the Retail Experience
This shopping season I spent time in various insane store environments. It amazed me how some places are ...
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Berlin Wall: Now the Center of Shopping
| cities, Downtown, experience, Place Branding, Retail, Shopping
The Mall of Berlin, 2014 Branding Retail Experience ...
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Shop, click, buy, experience For today's consumer shopping has a whole new meaning. You can shop for everything ...
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Breaking Bad: A real brand story about a pretend Albuquerque
| brand differentiation, marketing, Place Branding
Breaking Bad is a critically acclaimed show based in Albuquerque about a high school chemistry teacher becoming a ...
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A curious case of place branding: San Francisco
| brand differentiation, Branding, Place Branding
Most people take the name San Francisco for granted. It's truly an international icon. In this amazing city on ...
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