At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
College brands – What’s in a name? Everything
| Branding, education, naming
Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College ...
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How People Search for Healthcare – like everything else, online, mobile and fast
Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking ...
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How can nonprofit brands focus on real value?
| brand differentiation, Branding, brands, consumer, marketing, Non-profits
Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing ...
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Barnes & Noble: retail store or Nook?– the value of location
Book stores are changing, as are customers The recent announcement of a possible separation of the Nook from ...
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The local retailer brand. Can Starbucks really be local?
| brand differentiation, Branding, consumer, Retail
So what's your value to your customers? How do you build a reputation and experience with your brand ...
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Great Britain’s Downtowns and the Death of High Streets: some tips from America
In Great Britain and in France the old-fashioned shopping districts, called High Streets, are dying just like American ...
Read More JCPenney – cool new strategy did not trump loyal customer preferences
| brand differentiation, Branding, consumer, marketing, Retail, strategy
JCPenney lost nearly $1 billion in the last year with its disastrous shift in marketing and branding. Just-fired CEO Ron ...
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Lessons from the University of California Logo Fiasco – it’s not about the logo
When the University of California System, representing 22 universities and campuses, developed a new more modern version of ...
Read More Trader Joes vs. Whole Foods: Are they the same customers for different brands?
| brand differentiation, brands, consumer, consumer packaging, consumer product, Retail
In the retail world there can be brands that appear to be competitors but are in reality more ...
Read More What is your brand’s end result? Know your outcome!
| brand differentiation, Branding, brands, consumer, consumer product, Retail
So many brands do not focus on customer-based positioning of their brand. This is critical in a new ...
Read More Hertz eats Dollar Thrifty Rental Car- more brands or fewer options?
| brand differentiation, Branding, consumer, consumer product, corporate, McDonalds
Today the big brand ate the small brands but did it really? Not that I'm a big advocate ...
Read More BIG DATA – it’s where the real value is for brands
| advertising, Branding, consumer, online brands, Retail, smart phones, strategy, technology
A massive change that's been going on while we enjoy our iPads, connect with our smart phones and ...
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