At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Branding Steve Jobs — in a doll
| brand differentiation, Branding, computing, consumer, personal brands
So the latest craze to hit the streets related to the Apple brand and Steven Jobs is a ...
Read More What’s your brand cool?
| brand differentiation, Branding, brands, consumer
When you really think about it when you buying a brand or product. All the aspects of its ...
Read More What ING “gets” about the customer connection
| banking, Branding, consumer product, Financial Services, Retail
ING Bank is totally online; it has no bank branches but it does have coffee shops. What? No ...
Read More Apple Store in Grand Central Station: A Brilliant Retail Strategy
| Apple, brand differentiation, Branding, consumer, consumer product, Retail, strategy
When the rumor came out that Apple was opening its latest store in Grand Central Station I couldn't ...
Read More Five Stars – How reviews shape brand experience
| consumer, consumer product
It's interesting to see how consumer reviews and comments not only influence shoppers' choices, they shape the conversation ...
Read More O.co goes back to Overstock.com – Another naming blunder
| brand differentiation, Branding, consumer product
Back in May of this year Overstock.com, the well known -- did I say well recognized and branded ...
Read More Qwikster is dead. Too little too late.
| Branding, consumer, consumer product, HP, online brands, orange juice
Only a month ago Qwikster was launched to repair the damage of mid July's disasters announcement of the ...
Read More Super Giant Breakfast Teriyaki
| brand differentiation, brand value, Branding, consumer, food brands, Retail
How you brand a product, a retail environment or for that matter a restaurant, is all about who ...
Read More Changing the way we think: Steve Jobs 1956-2011
| Apple, Steve Jobs
When I saw my nephew’s three-year-old daughter pick up an iPad and she used her finger to go ...
Read More Netflix creates Qwikster and says sorry too late
| brand differentiation, Branding, consumer, consumer product, online brands
Okay, tell your super-loyal customers that you are giving them two months notice, then you are doubling the ...
Read More Bad Naming: Pyramid’s Haywire is gone (finally)
| beer brands, brand differentiation, Branding, brands, food brands, Retail
When Pyramid Breweries' new owners made the decision to rebrand about 18 months ago I could not believe ...
Read More Who owns brand colors?
| Branding, consumer packaging, consumer product, design
It's easy to pick a brand color, right? Not as easy as you think. Depending on your industry, ...
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